Together with the PUMA Group Football Department and the FC St. Pauli von 1910 e.V. Product & Marketing teams, we had the chance to experience not only the production journey of their collections, but also the values that connect sport, community, and responsibility.
During the visit, the teams explored how innovation, sustainability, and ethical manufacturing practices are woven into every step of our process — values that resonate strongly with FC St. Pauli’s spirit of solidarity and inclusiveness.
It was an inspiring exchange that reminds us how football can go beyond the game, carrying messages of respect, equality, and a sustainable future.
November 5, 2025
